Qujiang Creative Valley — Retail Tour Film

Qujiang Creative Valley is a new-type cultural-and-creative park jointly developed by Vanke Xi’an and Xi’an Qujiang Cultural Industry Investment (Group) Co., Ltd., conceived through the lens of “culture + design” and “culture + media.” Drawing on the hallmarks of the world’s landmark cultural complexes, it centres on creative experience — with creative offices and creative retail at its core — and weaves in hotels, apartments and other complementary formats to form a single cultural-creative complex.

For this retail tour film, shard island makes full use of the architecture and the shifting light and colour across the day, setting the project within varied scenes and circulation routes to convey its visual beauty and sense of atmosphere.